It’s a moment to pause, reflect, and celebrate nearly a decade of doing what we love. What a privilege it has been to create pieces that make women feel beautiful, to support our talented artisans, and to nurture a community that shares our values and vision. Over the years, the joy has not only been in the craft itself, but in the connections we’ve built—with our makers, our customers, and each other. Growing a loyal, like-minded community has been one of the most rewarding parts of this journey, and it reminds us why we do what we do every single day.
A journey of growth, discovery, and learning. Every success, every setback, and every small milestone has offered a lesson. Here’s what these years have taught me about perseverance, purpose, and staying true to your vision.
1- It’s the smallest steps that carry us the furthest.
Each gentle move forward becomes part of a greater journey, building strength and resilience along the way. True longevity isn’t built in a rush, but in steady, intentional progress that allows us to grow with purpose and grace.
2 - The most important step is simply to begin.
To start is to open the door to growth, change, and discovery. With each step forward, we evolve—shaping our path and unfolding as we walk it, learning along the way, and becoming the truest version of ourselves. Movement, however small it is, sparks transformation.
3 - Expecting perfection can often become the greatest obstacle on the path to achieving our goals.
When we wait for everything to be flawless, we risk never taking the steps that truly matter. Growth, progress, and learning come from action, from trying, and sometimes from making mistakes. Embracing imperfection allows us to move with courage, creativity, and momentum, turning dreams into reality one imperfect step at a time.
4 - Your brand isn’t meant to resonate with everyone, and that’s a strength, not a limitation.
When you speak authentically, with purpose and clarity, you naturally attract the people who align with your values— This is your tribe, your community who understand your vision, celebrate your successes, and stand by you through challenges. They become loyal supporters, advocates, on your journey, helping your brand grow in a way that is meaningful and sustainable.
5 - Your mistakes are never a loss—they are one of the most valuable forms of investment you can make.
Every misstep carries lessons that no success alone can teach, offering insight, perspective, and clarity for the journey ahead. They shape your understanding, build resilience, and refine your approach, turning challenges into stepping stones rather than setbacks. Embracing mistakes as opportunities for growth allows you to move forward with confidence, knowing that each experience adds depth, wisdom, and strength to your path.
6 - The strength and courage you carry within yourself are far greater than you realise.
Often, we underestimate the resilience, determination, and quiet bravery that guide us through challenges and uncertainty. Each choice, each step forward, each act of perseverance reflects a power that runs deeper than we can measure. Even in moments of doubt, you are capable of more than you know.
7 - Comparing yourself to others only distracts you from your own path.
Every person is on a unique journey, moving at their own pace and following their own timeline. What may seem like progress for someone else doesn’t define your worth or your direction. True growth comes from embracing your own experiences and honouring the rhythm of your journey. When we focus on our own path, with patience and self-compassion, we allow ourselves to flourish fully, at the pace that is meant for us.
8 - Celebrate all the mini milestones, Look back and see how far you have come.
Every step forward, no matter how small, is worth celebrating. The little milestones are the quiet victories that shape your journey. Take a moment to pause, reflect, and appreciate how far you’ve come. When we honour these moments, we not only acknowledge our growth, but also cultivate gratitude, confidence, and joy for the path ahead. Each small achievement is a reminder that progress, no matter the pace, is meaningful and beautiful.
9 - Doing something you are truly passionate about is one of life’s greatest gifts.
When your work, your creativity, or your purpose aligns with what sets your heart alight, it becomes a source of joy, fulfilment, and energy. Embrace it fully, without hesitation or doubt, and allow yourself to be carried by that passion. It will guide you, inspire those around you, and remind you that living with intention is a gift worth cherishing every single day.